SSS Provides Direct Marketing Organizations with the Robust Data Warehouse Capabilities that They Need to Take Their Clients' Campaigns to Unparalleled New Levels
Optimized customer and prospect management is dependent on the effective synthesis of all aspects of a given individual’s treatment. In direct marketing, because there are a number of levers that can be utilized, the challenge of pulling together all relevant marketing information and possessing the ability to act on this information is critical.
Strategic Software Systems has been facilitating national level direct marketing programs for clients like, ADT, Chase's FirstUSA, Glaxo Smith Kline, Vacation.com, RTC Relationship Marketing, Berlex Pharmaceuticals and Bank of America since 1994.
SSS provides marketing data warehouses, campaign management systems and analytical services that strengthen its clients’ direct marketing programs in a way that provides unparalleled customer and prospect differentiation.
Specific Services Include:
- Designing marketing data marts capable of integrating a large number of file sources into a single resource which can support campaign segmentation and execution.
- Direct Marketing based data processing and list management addressing areas such as: CASS certified standardization, de-duping, data cleansing, householding, etc.
- Analytical techniques such as predictive modeling and quantitative analysis supporting massive customer and product customization in the direct marketing context.
- Designing and delivering intuitive web based reporting systems capable of showing all metrics germane to a particular client’s campaigns or strategies.